Brand & Identity Guidelines
Energy Industries Council

This guideline shows visible elements of the brand, such as colors, design, fonts and iconography that identify and distinguish the brand in consumers’ mind.
It helps with consistent marketing and messaging that leads to a consistent brand identity and, therefore, consistent sales. Building a cohesive brand image requires analyzing the company and its market, determining the company’s goals, costumers and message.

Project developed in 2021 for the Energy Industries Council